'Development of the subject passes through a general introduction ….
With a minimum amount of technical terms being used, the presented ideas are fairly clear to readers at large.' (Rob Law and Kenith Leung, Information Technology and Tourism Journal, Vol. A major strength of the book is its in-depth discussion of technology cycles, diffusion of innovation, and marketing technologies using a nontechnical approach. 'This book … would certainly benefit readers, in general and in particular in the tourism industry, from keeping abreast of the knowledge of marketing and managing rapid technological innovations, and how the innovations are diffused ….